Saba, Nadia, Somayeh, Khyati, Ezgi, Liz
People have to wait for various reasons through the day and they’d like to do different activities (or sometimes nothing!) during their waiting time(s). Knowing that will help us providing a number of things to do while waiting, which not only helps passing the time we have on our hands, but also can lead to opportunities of being even productive.
"Organization Y" creates educational media for children. They’ve recently decided to expand their user-base by creating short educational media for young adults. Our group of 5 has been hired by the company to help them understand people’s current behavior, emotions, and experiences of waiting (e.g., waiting for a bus, waiting for food, waiting for a friend, etc.). The findings from this research will help them identify ways to improve people’s waiting experiences and will help informing both the type of media they create as well as how it’s consumed (e.g., interactive, games, video, articles, etc.)
What makes people wait throughout the day and what do they do during that waiting time?
The length of my study was 3 days starting on morning of Sunday December 9 until Midnight of Tuesday December 12. We chose this study to be done digitally using Google Forms. Possible devices participants could use were (but not limited to) Smartphone, Tablet, Laptop and Desktop Computer.
After gathering all data, we studied them and tried to find their relations. We then made an affinity diagram (picture below) to help us see the emerging themes.Here are the themes we came up with as a group:
With 50 responses received, here are the themes we came up with as a group:
A lot of people preferred to use their digital devices to make use of their waiting time. Activities such as Texting and Surfing the Web were very popular with our study group. Smart Phone and Laptop Computers were most popular.
We noticed that a number of actions people do while waiting are passive, meaning they can perform other activities at the same time. Listening to radio or music are two examples of “Passive Activities”. On the other hand there were activities that needed the person’s full attention. While doing these tasks, one can hardly do another activity. Examples like “Doing homework” or “Reading a book” are to name a few.
Among the “Emotions” group, there seems to be more of the negative type of feelings such as being “Unsure”, “Nervous” or bored rather than positive feelings like”Satisfied” or “Excited”.
Waiting can happen anywhere at anytime. It comes in different shapes and forms. It could be for something as common as your morning coffee or as complicated as waiting for your document from the embassy.
In a nutshell “Organization Y” needs to consider the facts above and invest in a solution that works on various digital devices and can be done on the side of a passive activity and bring the user out of their negative feelings.