My name is Saba
A UX Designer currently based in Toronto Area.

See a glimpse of my current and previous projects below.

Current Project

Healthcare Database Platform

I'm currently working as part of a group of 3 UX Researchers. Our target users are a number of organizations that work towards empowering the isolated and disabled to get help from their own community.

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Previous Projects

Understanding Online Grocery Shopping

As part of Humber College User Experience Design program graduating class of 2018, we collaborated with one of Canada’s largest online grocery delivery services. The ultimate goal was to help them improve their overall online grocery shopping experience and reach their target sale goal by 2020.

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Diary Study on Waiting Experiences

This study was to understand people's behaviors as they are waiting for different things during their daily activities. The findings will eventually help our client to come up with solutions for making the best use of that time by creating a number of practical products and services.

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Enhancement of Vehicle Purchasing Website

Our group worked with one of the world's most well-known car manufacturers in order to observe, assess and improve the overall experience of first-time car buyers. We performed a number of usability testings to get detailed insights which eventually lead to practical and constructive suggestions.

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